Around the Born Primitive HQ, we have a motto we live by, "Every morning in Africa, a gazelle wakes up, it knows it must outrun the fastest lion or it will be killed. Every morning in Africa, a lion wakes up, it knows it must run faster than the slowest gazelle, or it will starve. It doesn't matter whether you are the lion or the gazelle-when the sun comes up, you'd better be running." The Modern Savage shirt pays tribute to our mindset and shows the world you too, are embracing your savage-like instinct and getting after it.